BEERS
WHO SELLS WHAT & WHY?
IN MEXICO, IF YOU ARE A BEER SELLING BUSINESS,
YOU CAN ONLY CHOOSE BETWEEN TWO BEER COMPANIES.
"MOCTEZUMA" AND "MODELO". ALTHOUGH JUST RECENTLY A
THIRD SMALL LOCAL VENTURE HAS EMERGED WITH ONE PRESENTATION
"MEXICALI BEER" IT IS HARD TO FIND DUE TO THE FACT THAT MOST ESTABLISHMENTS,
BE IT BAR OR LIQUOR STORE, "MARRY" ONE OF THE TWO BIG ONES.
WE CALL IT "MARRIAGE" BECAUSE WHICH EVER ONE YOU CHOOSE,
YOU CAN ONLY SELL THEIR PRODUCT. IN RETURN THE BEER CO. SUPPLIES
YOU WITH EQUIPMENT, SIGNS, CASH TO BUILT YOUR BARALIQUOR STORE AND
MOST IMPORTANT "T H E P E R M I T."
ONE CAN DIVORVE ANY TIME AFTER ONE HAS PAYD BACK
CASH LOANS AND IF ONE HAS OR AQUIRED THE PERMIT INDEPENDENTLY.
IF THIS OCCURRED, THE BEER CO. WOULD TAKE ALL SIGNS AND REFRIGERATORS
AND EQUIPMENT AWAY. ONE WOULD HAVE TO REEQUIP $$$$$$$$$ AND THEN ONE
COULD SELL ANY BEER ABAILABLE IN MEXICO. WE MENTION THIS BECAUSE MANY
CUSTOMERS DONT UNDERSTAND WHY WE DO NOT SELL CORONA OR PACIFICO.
WHAT DO WE SERVE?
SO HERE AL EL PATIO, YES, WE ARE MARRIED AND TO "MOCTEZUMA".
AND LET US TELL YOU IT HAS BEEN A WONDERFUL FOUR YEARS.
THE HONEY MOON HASN'T ENDED YET. BUT YOU SEE, FOR US IT WAS SIMPLE,
IT WAS BETWEEN BEING ABLE TO OFFER TO OUR CLIENTS "MODELO" WITH CORONA &
PACIFICO (2 PRESENTATIONS) OR "MOCTEZUMA" WITH TECATE, TECATE LIGHT, DOS XX LAGER,
DOS XX AMBAR, SOL, BOHEMIA AND CARTABLANCA (7 PRESENTATIONS).
SO YOU SEE, IT WAS NOT A MATTER OF TASTE OR FADS, BUT CHOICE.
WE ARE CERTAIN THAT YOU WILL FIND A TASTE THAT MOST SUITS
YOUR PALAD WITH OUR SELECTION. HERE ARE SOME HELPFUL HINTS ABOUT EACH BEER-
~
XX LAGER ESPECIAL-
THIS IS THE ONLY LAGER BEER IN MEXICO (COMMERCIAL WISE).
IT SALES WORLWIDE AND ITS KNOWN FOR IT'S UNBEATABLE CLEAR AND
LIGHT TASTE WITH A BITE OF SOURNESS. GREAT TASTING. ONE OF OUR MOST POPULAR.
XX AMBAR-
THIS BEER HAS BEEN SITTING ON U.S. STORES SHELVES SINCE
THE EARLY 8O'S, MAYBE LATE 70'S WHEN IT BECAME A FAD. TODAY,
IT IS BECOMMING POPULAR WITHIN MEXICO. NO
WONDER,THIS BEER IS EXCELLENT! IF YOU LIKE A BEER NOT TOO LIGHT AND NOT TOO
DARK BUT WITH THAT BOLD AND BIG CHARACTER TEAST, WELL THIS IS THE ONE. NOT
AVAILABLE IN MOST BARS AND/OR LIQUOR STORES IN MEXICO. GO FIGURE. WE SUGEST
THIS BEER SERVED AS A *"MICHELADA-"
TECATE-
THIS LONG-TIME LOCAL COMPANY "TECATE" BASED IN TECATE BAJA CALIFORNIA MERGED WITH BIG
MOCTEZUMA A DECADE A GO OR SO AND TODAY SALES WORLWIDE AND IS MEXICO'S # I BEER- IT'S GREAT
TASTING. TRY IT WITH A BIT OF SALT AND LEMON. IrS THE CANT-GO-WRONG BEER.
TECATE LIGHT-
MEXICO'S FIRST "LIGHT- (LESS CALORIES-LESS FILLING)
BEER EVER. RECOMMENDED FOR THOSE WHATCHING THEIR WHEIGHT. GOOD BEER.
SOL-
THIS BEER HAS BEEN IN PRODUCTION SINCE THE EARLY 70'S,
HOWEVER, IT ONLY SOLD IN THE INTERIOR PART OF MEXICO. ONLY
RECENTLY THAT THE CLEAR-BOTTLED CORONA BECAME A FAD AMONGST U.S.
CITIZENS, DID MOCTEZUMA EXPANDED ITS DISTRIBUTION TO ALL OF
MEXICO AND ABROAD AND STARTED A FENOMENAL ADVERTIZING CAMPAING IN THE U.S. IT
DOES NOT TASTE LIKE CORONA. HOWEVER, IF YOU LIKE CORONA,
THIS IS AS CLOSE AS YOU CAN GET. GREAT BEER, REALLY.
CARTA BLANCA**-
THIS BEER NEEDS NO INTRODUCTION. IT IS MEXICOS OLDES BEER AND STILL KICKING.
STRONG TASTE.
BOHEMIA-
THE BEST!!!!!! WE BELIEVE BOHEMIA BEER TO BE THE BEST TASTING,
THE BEST CHARACTER, MOST BODY, EXCELLENT AND ADICTIVE AFTER TASTE.
JUST THE BEST!!!! 1! (IN OUR OPPINION).
* M I C H E L A D A: (MEE-SHALADA)-
A NEW REFRESHING WAY TO DRINK YOUR MEXICAN BEER. EXTREMELY
POPULAR ALL OVER MEXICO. CONSIST OF:
SALTED RIM BEER GLASS, FILL 3/4 OF GLASS WITH ICE, 2 - 3 OZ OFF FRESHLY SQUIZED
LEMON JUICE, POUR IN THE BEER AND STIR. SOME SAY THIS RUINS THE ACTUAL BEER
TASTE AND THE POINT OF DRINKING IT. BUT DO NOT DARE, SAYING THIS TO PEOPLE WHO
LIVE IN CITIES WHERE TEMPERATURES REACH ABOVE 90 DEGREES TRI IT, YOU NEVER HAD BEER
THIS WAY BEFORE.
** WE DO NOT SELL CARTABLANCA ANY MORE. SORRY
NOTE: SOME OF THE DATES MIGHT BE OFF A LITTLE. AND,
THE OPINIONS AND DESCRIPTIONS LISTED ABOVE ARE SOLY
OF EL PATIO AND DO NOT REPRESENT FACTUAL STUDIES AND/OR POLLS
FROM ANY PARTICULAR AND/OR PRIVATE ENTERPRISE.
TRIVIA-
DID YOU KNOW THAT OUR BEER COMPANY INVENTED
THE BROWN BEER BOTTLE YOU SEE TODAY ON ALMOST ALL BEERS?
THIS TO PROTECT BEER FROM SUNLIGHT.
DID YOU KNOW THAT TECATE BEER WAS THE FIRST CANNED BEER IN THE WORLD?
DID YOU KNOW THAT CARTA BLANCA BEER WAS THE FTRST "TWIST OPEN"BEER IN
THE WORLD? AND WITH ITS OWN CAP OPENER ON THE BOTTOM OF ITS BOTTLE?
|